For seven, eight years, running ads for other people was my whole life. I started my agency at 19, built it into something that's driven over $180 million in client revenue, and had 30+ businesses trusting me inside their accounts at any one time. It was my life's work. I cared about it, and them, more than I can properly explain.
And then this year, I watched the business I'd built become obsolete, almost overnight.
Media buying, the technical, fiddly part that used to take years to get good at, is now the easiest part of running ads. Meta's own automation does most of the heavy lifting for you. The best person to create your ad creative was never really me, an outsider looking in, it's you, the person who actually knows your product and your customer. And reading the data, spotting what's working and what to cut, is something AI can now do in seconds.
So earlier this year I broke up with almost every one of my one-on-one clients. Not because I failed them. Because I realised staying in their account was doing them a disservice, when I could be teaching them to run it themselves instead.
I'm genuinely not mad about it, I'm excited. For years, media buyers like me made it seem like running ads was too hard, too technical, too risky to do without paying someone thousands a month. That was never really true, and in 2026 it's true even less. I've worked with hundreds of businesses across almost every industry, taken them from $20-40k months to multiple six figure months, and every single time the thing that changed everything wasn't me doing it for them. It was them finally understanding how to do it themselves.
That's exactly why this session exists. I'm not here to run your ads for you. I'm here to sit with you for two hours, show you exactly what I'd do inside your account, and send you off able to do it without me. Direct access to my brain, so you never have to outsource your marketing again. 🍒